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Qualitative Research Tools
Tools Used in Qualitative Research
Brandman institute constantly invest in developing and implementing new tools and creative analysis methods to overcome certain barriers (rationalizations, social acceptance, stereotypes), and enable usage with innovative marketing thinking processes.
Projection Tools
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Variety of Other Exercises
Analogies (to relationships, worlds, shapes etc)
Mapping exercises
Questioning methods (drill)
And more...
Analysis Tools
Recognizing a system of needs
A variety of tools which unravel a spectrum of needs: emotional, experiential, social and functional.
Mapping
After the needs recognition, there are several different models for mapping the needs:
1. Mapping the needs on axis.
2. Mapping the needs with a pyramid based on physical and emotional experience.
3. Analysis using TA model – Transactional Analysis (analogy to relationships).
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